About
The story
Born in Marrakech, Matala is a celebration of nature, craft, and simplicity. Each piece is handmade by local artisans, using sustainable, breathable fabrics that echo the desert wind, the olive tree’s bark, the ocean’s calm. Inspired by the textures of earth and the beauty of restraint, Matala brings you wearable stories—woven slowly, worn mindfully.
The name Matala carries within it an essence of freedom. It evokes the warmth of the sun on your skin, the silence of a slow morning, the harmony of handcrafted beauty. At its core, Matala is an ode to a slower pace of life—one stitched with care, rooted in earth, and expressed through clothing.
We believe clothing should feel like a second skin :Â natural, comfortable, lasting.
The begining
Matala began with a name that carried a story. Inspired by a small coastal village once known as a sanctuary for free spirits, it was a place where time slowed, creativity blossomed, and life flowed in harmony with nature. Here, simplicity was not a trend but a way of being. This spirit is woven into everything we create—garments that are grounded, intentional, and free from haste. More than clothing, Matala is an invitation to return to what is real, to dress in pieces that breathe with you and move with your life.
Today and Beyond
Matala stands as a bridge between heritage and modernity—rooted in Moroccan craft, yet open to the world. From our Marrakech atelier to homes and wardrobes across the globe, we continue to share pieces that honor the hands that made them, the land that inspired them, and the stories they carry.
